It’s all about presentation in the video business. It doesn’t matter, if you are pursuing your first video contract or if you are a seasoned veteran, you still need to focus on presentation. My first paying gig with my brand new video company (at the time) was for a local car dealership. We didn’t own a camera or even a pro editing program but we presented our vision and let them know we weren’t filming another commercial but giving them an identity. They didn’t know we were camera-less and they didn’t know our editing program was about $100 but our presentation both personally (how we carried ourselves) as well as our vision, was on point. We came across as professionals who knew what we were doing. Thankfully we were able to hire a cameraman and the editing didn’t need special graphics, etc.
Please make sure you keep your presentation at its highest with how you dress, act, and deliver your vision regardless if you are selling your services for: corporate, commercials, weddings, music videos, short films, etc,
Don’t wear shorts, nasty tee-shirt and a half beard to the meeting and expect them to take you seriously. You look like you are in college. Keep in mind you have to play the part. Some would say, “fake it till you make it”. I would say, use presentation to leverage yourself and grow your video business.
What do you think?
