Why would a company that has professional services want to be on Youtube? Aren’t teenagers the only ones who post videos and waste their time looking on Youtube?
We’ve all heard about Youtube and we’ve all asked these questions. But consider this. Google is the #1 search engine. When was the last time you used another search engine on a consistent basis? In fact, using the word Google can be a noun (the name of the company) or a verb (“I Googled my name and found out there are 7 other people with the same name…in my own town”). Also consider when you search for any given topic, you will also see videos from Youtube in the search results. Most people are drawn to a result that has a video since it’s easier to consume content when it’s a moving picture rather than a website with only text.
The #2 search engine is Youtube. It boasts more than 100 million videos viewed each day. And did you know that Youtube is owned by Google? Google must have seen a lot of value in paying $1.65 billion to something that many people view as a place where teenagers put their stupid videos… Maybe there are other ways to use Youtube? Since Youtube is owned by Google, if you search Google you get not only results for websites with text only but you also get results for videos. This will help tremendously in getting higher rankings in Google, which will bring more views to your website, which will attract more customers to your business. And that’s a very good thing.
Why does all this matter? Since most people click on videos at a higher rate than the text only websites, wouldn’t it make sense to put videos of your company such as: a power point presentation, the new promotional video, a training video, your quarterly updates, marketing ideas your company created or any other company branded video you may have? It would benefit your company greatly to have a video (of any length) that shows your logo, website, and contact info at the end of the video. That way, people can then be directed back to your website.
Youtube is testing out paid downloads. So if you have video content that you could sell, then you could be making money on Youtube in the near future. Why not start building an audience now, so they will be ready to purchase your content in the future? You can also have subscriptions so people can be aware automatically when you release new content. Youtube has tremendous analytics, which allows you to see who is viewing your videos. You can view the age, gender, country, how long the average viewer watched the video and how they found your video. So you aren’t just posting a video and hoping that people see it (like the traditional advertising of print, television and radio), but you can track the viewer to help know what they want and how you can provide a better service.
If the goal is to get more business (that’s a good thing), then getting more rankings on Google using videos on Youtube will greatly help. Go ahead, post a video on Youtube and see who watches it. You’ll be amazed. And that’s a very good thing.
